To be rooted in quality and cultural responsibility.
To produce ethically, no matter what.
To make long-lasting and sustainable products.
To have a purpose with every piece.
To design pieces that if they wouldn’t hang up on the wall as art, they shouldn’t be lying anywhere as fabrics or materials.
To craft soulful products with stories to tell.
To blend modern ease with traditional craftsmanship.
To support traditional handicraft, in today’s modern world.
To create a lifestyle; relaxed for sure, yet refined for certain, as lifestyle is an attitude.